From doctor to designer.
I started in medicine, then moved into digital health. I saw that better care also depends on better systems, technology and experiences.
Healthcare and design are part of the same system.
I started medical school in 2005 and began work as a doctor in 2011. In 2014, I moved into digital health and began using my clinical background to improve healthcare technology.
I later completed an MSc in Human–Computer Interaction with Ergonomics. Since then, my work has brought together healthcare, UX, behaviour, technology and change.
In 2015, I coined the term Clinical UX for my focus on how patients and clinicians experience healthcare technology and services.
Clinical knowledge. UX practice. One joined-up view.
My medical background helps me understand care. My UX work helps me understand people, products and systems. I bring both views to the same problem.

Teaching, speaking and helping the field grow.
I share what I learn through talks, training, writing and the Clinical UX Association.
Clinical UX Association
I founded the Clinical UX Association to help people learn, connect and grow the field.
International events
Talks, panels and events about Clinical UX, digital health and healthcare design.
Training & mentorship
Training and mentoring for clinicians, UX professionals and healthcare teams.
Want to work together?
See how I can help, or tell me what you are working on and we can find the right next step.